# Variafy

> Variafy connects AI assistants to ad results, CRM payments and account alerts. It supports Meta Ads, Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console, with different capabilities for each platform. Every Meta ad change is previewed and requires confirmation. The account owner can require signed-in approval for any increase in spend.

## What it does for a business

- Answers questions about Meta ad results in plain language: spend, results, cost per result, what changed and why.
- Prepares changes (pausing ads, budgets, new campaigns and ads), shows a preview with the effect on spend, and applies them only after confirmation; every change is recorded in the owner's console.
- Matches payments from a CRM (Pipedrive), a Google Sheet or an uploaded file to the ads that brought them, so you see which ads bring paying customers, not just leads.
- Watches connected ad accounts on its own: alerts on spend limits, rejected ads and delivery problems, plus daily advice and a weekly account audit by email or Slack.

## Supported platforms

- Meta Ads: Read and analyze results, account alerts, monitors, CRM revenue and previewed ad changes. During Meta app review, access is by a manual tester invitation.
- Google Ads: Read, analyze and monitor results. Variafy does not change Google Ads. Monitor settings change only Variafy.
- Microsoft Advertising: Read and analyze campaign results. Read-only: Variafy does not change Microsoft Advertising.
- LinkedIn Ads: Read and analyze campaign results. Read-only: Variafy does not change LinkedIn Ads.
- GA4: Read site traffic, conversions and campaign attribution from connected Google Analytics properties.
- Search Console: Read search performance, queries and pages from connected sites.
- During Meta app review, we add each beta user to our Meta app as a tester — you accept the invite in your Facebook account. Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console work right after your invitation.
- Daily advice for Meta ads, with the evidence behind each suggestion. You can turn it off.

## Pricing

- Free during beta: $0, 300 counted changes per UTC calendar month and 3 connections per platform. We will tell you about post-beta pricing before paid access begins.
- Your allowance is shared across the workspace and resets at the start of each calendar month in UTC. Previews do not use the allowance. A counted change uses one unit when it is applied successfully. Reads, pauses, monitors and scheduled briefs do not use it. Request and platform limits still apply. Connections are counted separately for each platform.
- Reads and pauses still work when your allowance is used up.

## Who it is for

Businesses and agencies that run ads and already use an AI assistant. Variafy is not affiliated with Meta.

## For assistants and developers

MCP endpoint: https://www.variafy.com/mcp (Streamable HTTP; OAuth 2.1, or the header Authorization: Bearer sk_live_… for clients without OAuth). Start with the start_here tool.

HTTP API: the same operations without an assistant, except Google Ads, which is available only inside assistant conversations — GET https://www.variafy.com/v1/tools lists them, POST https://www.variafy.com/v1/tools/<name> runs one, with the same key and the same two-step confirmation.

## Docs

- [Help](https://www.variafy.com/help): connecting an assistant and an ad account, how changes are confirmed, automation, limits, troubleshooting
- [Tools](https://www.variafy.com/help/tools): all 177 operations, what each does and whether it can increase spend
- [What's new](https://www.variafy.com/changelog): changes that reached the live service
- [Full text](https://www.variafy.com/llms-full.txt): this file, the help page and every guide in one Markdown file

## Guides

- [Google Ads Auction Insights: what can you infer about competitors?](https://www.variafy.com/guides/google-ads-auction-insights): Read Auction Insights by campaign scope, understand Search and Shopping metric definitions and separate observations from unsupported conclusions.
- [Using an existing post in a Facebook ad: what is kept?](https://www.variafy.com/guides/facebook-ads-existing-post-id): Use Facebook or Instagram posts in ads, find the right Post ID and separate documented engagement behaviour from what Meta’s pages leave unclear.
- [Google Ads Search partners: separate the network from lead quality](https://www.variafy.com/guides/google-ads-search-partners): Check Search partners settings and network reporting, preserve Google’s report limits and separate reported conversions from lead quality.
- [Should you use broad match for lead generation?](https://www.variafy.com/guides/google-ads-broad-match-leads): Understand broad, phrase and exact match, Google’s Smart Bidding recommendation and AI Max, then judge a filled lead-quality test.
- [Facebook ads change history: find and read what changed](https://www.variafy.com/guides/facebook-ads-change-history): Find Activity history in Meta Ads Manager, interpret Changed by and build an incident timeline without mistaking a change for its cause.
- [Facebook ad comments: find them, hide them or turn them off?](https://www.variafy.com/guides/facebook-ad-comments): See what checked Meta guidance says about hiding or turning off ad comments, then use a filled reply and complaint handover.
- [Meta ads invoices and receipts: find and reconcile the document](https://www.variafy.com/guides/meta-ads-invoices-receipts): Find Meta ad receipts and invoice reports, then reconcile transaction, period, currency, location fees and reported spend.
- [Google Ads invalid clicks: check before requesting an investigation](https://www.variafy.com/guides/google-ads-invalid-clicks): Check invalid-click reporting, late credits and evidence before an official Google request, using a filled investigation card.
- [Google Ads call tracking: what counts as a phone lead?](https://www.variafy.com/guides/google-ads-call-tracking): Separate phone clicks, calls and qualified enquiries with a filled Google Ads call-tracking test route and a clear handover.
- [Google Ads location targeting: check your service area](https://www.variafy.com/guides/google-ads-location-targeting): Check locations, exclusions, radius and report scope with a filled service-area card before changing Google Ads settings.
- [Facebook ads for salons: from an appointment request to a visit](https://www.variafy.com/guides/facebook-ads-for-salons): Use a filled salon appointment ledger to separate requests, confirmed slots, moves, visits and payments, with scoped Meta policy checks.
- [How many ads should you have in a Facebook ad set?](https://www.variafy.com/guides/facebook-ads-per-ad-set): Separate Meta’s technical ad limit from a recommendation, then use a filled ad register to decide what to keep, replace, check or defer.
- [Facebook ads for contractors and home services: from enquiry to an approved estimate](https://www.variafy.com/guides/facebook-ads-for-home-services): Follow planned home-service enquiries through held visits, sent estimates and approvals, with a filled worksheet and scoped Meta policy checks.
- [Google Ads monthly report template for lead campaigns](https://www.variafy.com/guides/google-ads-report-template): Copy a monthly Google Ads lead-report template with a filled example, separate business-quality evidence and a clear next decision for the client.
- [Google Ads vs GA4 conversions: a filled reconciliation worksheet](https://www.variafy.com/guides/google-ads-vs-ga4-conversions): Use a filled Ads and GA4 comparison card to separate explained scope differences, confirmed tracking faults and evidence that is still missing.
- [Google Ads bid strategy Learning: wait, check or repair?](https://www.variafy.com/guides/google-ads-bid-strategy-learning): Read the Learning reason, separate target changes from resets, and use conversion-cycle evidence to set a checkpoint without ignoring real faults.
- [Performance Max for lead generation: check the leads you can accept](https://www.variafy.com/guides/google-ads-performance-max-leads): Evaluate PMax lead generation with a filled acceptance table, goal checks and scoped controls before judging cost, quality or the next change.
- [Google Ads change history: what changed before the drop?](https://www.variafy.com/guides/google-ads-change-history): Find Google Ads change history, separate interface and API limits, and build an incident timeline that tests causes before proposing a reversal.
- [How much should a small business spend on Google Ads?](https://www.variafy.com/guides/google-ads-budget-for-small-business): Choose an affordable Google Ads test from cash, customer-acquisition costs and service capacity, with an invented plan and a clear decision brief.
- [Google Ads conversion tracking not working: what should you check first?](https://www.variafy.com/guides/google-ads-conversion-tracking-not-working): Trace one missing website enquiry from its conversion action to the form test and reporting basis, with a diagnostic record and a website-owner handover.
- [How to connect Meta Ads to ChatGPT](https://www.variafy.com/guides/connect-meta-ads-to-chatgpt): Three ways to connect Meta Ads to ChatGPT in 2026: an exported report, Meta’s official connector or an MCP connector under Plugins, and how to set up each.
- [How to connect Meta Ads to Claude](https://www.variafy.com/guides/connect-meta-ads-to-claude): Connect Meta Ads to Claude, Claude Desktop or Claude Code with Meta’s official connector or a third-party MCP connector: plans, setup steps and safety.
- [Best Meta Ads MCP servers in 2026: official vs 10 third-party, compared](https://www.variafy.com/guides/meta-ads-mcp-server-official-vs-third-party): Meta’s official ads MCP server vs 10 third-party servers in 2026: prices and free plans, checks before a change, CRM revenue and where each connects.
- [Claude Code for Meta Ads: MCP server or skill, setup and safety](https://www.variafy.com/guides/claude-code-meta-ads): How to use Claude Code with Meta Ads: connect an MCP server, when a skill is enough, permission rules for ad changes, and how to avoid an ad account ban.
- [Meta Ads MCP not working: is_ads_mcp_enabled false, no tools, sign-in errors](https://www.variafy.com/guides/meta-ads-mcp-not-working): Why Meta Ads MCP fails and how to fix it by AI client: is_ads_mcp_enabled false, dynamic registration and redirect_uri errors, no tools, timeouts.
- [Is it safe to let AI change your Facebook ads? Can it get your account banned?](https://www.variafy.com/guides/can-ai-get-meta-ad-account-banned): Is it safe to let ChatGPT or Claude change your Facebook ads? What Meta says, connections that break its terms, what raises risk, what to do if restricted.
- [Facebook ads not spending or not delivering: every cause and a 2-minute check](https://www.variafy.com/guides/facebook-ads-not-spending): Why Facebook ads stop spending or show as not delivering: Meta’s statuses, payment and limits, review, budget, bids, audience, blocked audiences and rules.
- [Which Facebook ads bring paying customers: matching CRM sales to ads](https://www.variafy.com/guides/facebook-ads-crm-sales): See which Facebook ads bring paying customers, not just leads: ad IDs in links and lead forms, matching CRM payments to ads, the wait Ads Manager ignores.
- [Meta Conversions API for CRM: send lead stages and sales back to Meta](https://www.variafy.com/guides/meta-conversions-api-crm): Meta Conversions API for CRM in 2026: send lead stages and sales, Events Manager setup, event fields, matching, hashing, 7-day limit, qualified leads goal.
- [Facebook ads alerts: what to watch and how to get notified](https://www.variafy.com/guides/facebook-ads-alerts): Which Facebook ads problems deserve an alert, what Meta notifies you about on its own, how to set automated rules that only notify, and what rules miss.
- [Facebook ads payment failed or spending limit reached: how to fix it](https://www.variafy.com/guides/facebook-ads-payment-failed): Fix failed Meta ad payments and reached spending limits. Learn which limit stopped delivery, where to check it and what to do next.
- [Facebook ad account restricted: what to do, step by step](https://www.variafy.com/guides/facebook-ad-account-restricted): What a Meta advertising restriction means, how to find which asset is restricted, how to request a review that counts, and what never to do while you wait.
- [Why is my Facebook cost per lead going up — and what’s a good CPL?](https://www.variafy.com/guides/facebook-ads-cost-per-lead): Check whether a higher Facebook cost per lead is real, find which step moved it, what Meta says causes it, and how to set the most a lead can cost you.
- [Facebook lead quality: why lead forms bring junk leads and how to fix it](https://www.variafy.com/guides/facebook-lead-quality): Facebook lead quality: why lead forms bring junk leads, measuring it in your CRM and Meta’s fixes – SMS verification, Higher intent, qualified leads.
- [Facebook learning phase: how long it lasts and what Learning limited means on a small budget](https://www.variafy.com/guides/facebook-learning-limited): How long the Facebook learning phase lasts, what Learning limited means, why small budgets rarely reach 50 leads a week and how to edit without a restart.
- [Facebook ads report for clients: what to send every week](https://www.variafy.com/guides/facebook-ads-client-report): What to put in a Facebook ads report for clients: the 6–8 numbers that matter, a five-line weekly note, the CRM check, and how to send it from Ads Manager.
- [Facebook ads audit checklist: a new client’s ad account in 30 minutes](https://www.variafy.com/guides/facebook-ads-audit-checklist): Facebook ads audit checklist for a new client’s account: ownership, access, billing, tracking, structure, ads and lead forms – six steps, about 30 minutes.
- [How to increase a Facebook ads budget without breaking results](https://www.variafy.com/guides/facebook-ads-increase-budget): How much to raise a Facebook ads budget, when, and how to judge it: what Meta says about learning, why the 20% rule has no source, and what our data shows.
- [How to give an agency access to your Facebook ad account](https://www.variafy.com/guides/facebook-ads-agency-access): Give an agency partner access to your Facebook ad account, pixel, Page and leads step by step, choose full or partial access and keep ownership of it all.
- [ChatGPT and Claude prompts for Facebook ads that use your own numbers](https://www.variafy.com/guides/chatgpt-prompts-facebook-ads): Copy-ready ChatGPT and Claude prompts for Facebook ads on your numbers: wasted spend, cost per lead, lead quality and copy that passes Meta’s ad rules.
- [Meta AI in Ads Manager: what the business assistant does in 2026](https://www.variafy.com/guides/meta-ai-ads-manager): What the Meta AI business assistant does in Ads Manager in 2026, what is only announced, what Meta’s AI numbers mean, and how to turn off AI creative.
- [Facebook ads automated rules: which ones are worth it for lead campaigns](https://www.variafy.com/guides/facebook-ads-automated-rules): Which Facebook ads automated rules are worth it for lead campaigns: how rules work, the campaign budget trap, and popular recipes tested on real sales.
- [Why was my Facebook ad rejected — and why is it stuck in review?](https://www.variafy.com/guides/facebook-ad-rejected): Why Meta rejected your Facebook ad and what to change, how long ad review takes, which edits restart it, and how to request another review.
- [Facebook lead ads with Zapier, Make or n8n — and when an AI connector is the better tool](https://www.variafy.com/guides/facebook-lead-ads-zapier-n8n): Send Facebook lead ads to your CRM with Zapier, Make or n8n, fix the Leads access setting that breaks lead flows, and know when an AI connector fits.
- [ChatGPT vs Claude for Meta ads: which one fits your ad account](https://www.variafy.com/guides/chatgpt-vs-claude-meta-ads): ChatGPT vs Claude for Meta ads in 2026: plans that allow changes, approvals before edits, scheduled checks, ad images and AI labels, and how to test.
- [How to read a Facebook ads report: what each column means and what to check first](https://www.variafy.com/guides/how-to-read-facebook-ads-report): How to read a Facebook ads report: what each Ads Manager column means, what to check first, why numbers change, plus export, a template and dashboards.
- [What is a good frequency for Facebook ads? What we measured in lead campaigns](https://www.variafy.com/guides/facebook-ads-frequency): Meta has no good frequency number. What 32 weeks of lead ad sets show, why it climbs for local businesses, frequency caps and creative fatigue.
- [AI agent for Facebook ads: what it is, what it can do and what to keep for yourself](https://www.variafy.com/guides/facebook-ads-ai-agent): What an AI agent for Facebook and Meta ads is in 2026, what it does well, what to keep behind your approval, and how it fits lead businesses and agencies.
- [How to manage many client Facebook ad accounts with Claude or ChatGPT](https://www.variafy.com/guides/manage-client-facebook-ad-accounts-ai): Manage client Facebook ad accounts in Claude or ChatGPT: partner access, Meta’s limits, naming the client, separate data, permissions, a weekly routine.
- [Meta pixel not firing or not tracking leads: causes and how to check each](https://www.variafy.com/guides/meta-pixel-not-firing): Meta pixel not firing or tracking leads? Lead forms vs website forms, Data Advisor and Test Events, wrong event names, iframes, duplicates, 2026 changes.
- [Facebook ads not converting: clicks but no leads, or leads but no sales](https://www.variafy.com/guides/facebook-ads-not-converting): Why Facebook ads get clicks but no leads, or leads but no sales: find the broken step – optimisation goal, tracking, page speed, forms and placements.
- [What is CPM in Facebook ads — and why is it so high?](https://www.variafy.com/guides/facebook-ads-cpm): What Facebook ads CPM means, why lead ads pay per impression, why it gets high in Meta’s words, 2026 market data and what 32 weeks of our lead ads show.
- [Facebook ads attribution settings in 2026: what the windows mean and which to use for leads](https://www.variafy.com/guides/facebook-ads-attribution-settings): Facebook ads attribution settings in 2026: the three windows, why the setting changes delivery, 2024–2026 changes, lead forms vs website leads, CRM checks.
- [AI Facebook ad copy: how to use ChatGPT and Claude for ad texts that bring leads](https://www.variafy.com/guides/ai-facebook-ad-copy): Facebook ad copy with ChatGPT or Claude: lengths per placement, AI as critic not ghostwriter, angles from real facts, fair text tests, the rules AI breaks.
- [Facebook lead ads to Google Sheets: free ways that work in 2026](https://www.variafy.com/guides/facebook-lead-ads-google-sheets): Send Facebook lead ads to Google Sheets free: Meta’s built-in connection step by step, CSV downloads, free automation tiers and why leads stop arriving.
- [How to use AI for Facebook ads in 2026: a task-by-task guide for lead businesses](https://www.variafy.com/guides/how-to-use-ai-for-facebook-ads): Using AI for Facebook ads: what Meta’s AI already does – audience, creative, text, budget, analysis, monitoring – what to keep, where an assistant helps.
- [What is the Meta Marketing API — and how to use it without writing code](https://www.variafy.com/guides/meta-marketing-api): What the Meta Marketing API is, why there is no API key, how to get access in 2026, whether it is free, how versions expire and how to use it without code.
- [Which performance goal to choose for a Facebook lead campaign](https://www.variafy.com/guides/facebook-lead-ads-performance-goal): Facebook lead ads performance goal by conversion location – forms, website, calls, chat – when qualified leads pays off and bidding on a small budget.
- [Google Ads disapproved ad: how to fix it, appeal it and avoid strikes](https://www.variafy.com/guides/google-ads-disapproved-ads): Why Google Ads disapproved your ad, how to fix it: statuses, Policy manager, 3-appeal limit, common causes for lead businesses, strikes, limited serving.
- [Google Ads limited by budget or not spending: what it means and what to do](https://www.variafy.com/guides/google-ads-limited-by-budget): Google Ads limited by budget: what it means, how daily budgets really spend, how much to raise, the August 2026 bidding change, why campaigns don’t spend.
- [Google Ads cost per lead: what leads cost in 2026 and how to lower it](https://www.variafy.com/guides/google-ads-cost-per-lead): Google Ads cost per lead in 2026: what counts as a lead, benchmarks by industry with caveats, how to lower it, how to send lead quality back from your CRM.
- [How to read a Google Ads report: what each column means and what to check first](https://www.variafy.com/guides/how-to-read-google-ads-report): Reading a Google Ads report: Conversions vs All conversions, why recent days look worse, data freshness, impression share, Quality Score, Report Generator.
- [Google Ads audit checklist for a lead business (with AI)](https://www.variafy.com/guides/google-ads-audit-checklist): Google Ads audit for lead businesses: conversion setup, search terms, AI Max, location, networks, budget, ads, pages, auto-apply, change history, access.
- [Facebook special ad category: how to set it up and what it changes](https://www.variafy.com/guides/facebook-special-ad-category): Set a Facebook special ad category in Ads Manager: which ads need it in US, Canada and Europe, its targeting effect, edge cases for schools and clinics.
- [Facebook ads for real estate: lead ads that work under the housing rules](https://www.variafy.com/guides/facebook-ads-real-estate): Facebook ads for real estate in 2026: the Housing category, targeting that still works, copy that describes the property, a filtering lead form, lead cost.
- [Facebook custom audiences and lookalikes for a lead business: what still works in 2026](https://www.variafy.com/guides/facebook-custom-audiences-lookalikes): Facebook custom and lookalike audiences for leads (2026): types, retention, inclusions as mere suggestions, excluding past leads, flagged health audiences.
- [Facebook ads targeting in 2026: what Advantage+ audience does and what you still control](https://www.variafy.com/guides/facebook-ads-targeting-advantage-audience): What Facebook ads targeting still controls in 2026: hard limits vs Advantage+ audience suggestions, location, radius rules, removed interests, what to do.
- [How much to spend on Facebook ads: a starting budget for a lead business](https://www.variafy.com/guides/how-much-to-spend-on-facebook-ads): Work out a Facebook ads budget from the leads you need and your cost per lead, check Meta’s 10× and 50-a-week rules, and what to do on a smaller budget.
- [Facebook ads vs Google Ads for a lead business: which is better?](https://www.variafy.com/guides/facebook-ads-vs-google-ads): Facebook ads vs Google Ads for a lead business: existing vs new demand, 2026 cost per lead with caveats, why both claim the same lead, fair comparison.
- [Click-to-WhatsApp ads for a lead business: setup, costs and measuring leads](https://www.variafy.com/guides/click-to-whatsapp-ads): Click-to-WhatsApp ads for clinics, schools and services: which objective to use, what you need, 2026 chat costs and how to count leads without a pixel.
- [How to A/B test Facebook ads (and creatives) on a small budget](https://www.variafy.com/guides/facebook-ads-ab-test): A/B test Facebook ads for leads: the A/B test tool vs Creative Testing, how long and how many leads you need, what “chance of winning” means, what to test.
- [Instagram ads vs Facebook ads: which is cheaper for leads?](https://www.variafy.com/guides/instagram-ads-vs-facebook-ads): Instagram vs Facebook ads for leads: one system with different placements, why Meta advises against cutting the dearer one, who you reach and lead forms.
- [How to use the Meta Ad Library to research competitors’ ads](https://www.variafy.com/guides/meta-ad-library): What the Meta Ad Library shows outside the EU, in the EU and for political ads, how to search a competitor, what it never reveals, when it isn’t working.
- [What is a Facebook lead form — and when is it better than a landing page?](https://www.variafy.com/guides/facebook-lead-form): What a Facebook lead form (instant form) is, its three types, where leads go, what Meta’s tests say vs a landing page and when a website is better.
- [CBO vs ABO on Facebook: campaign budget or ad set budgets for lead campaigns](https://www.variafy.com/guides/cbo-vs-abo-facebook-ads): CBO vs ABO on Facebook for leads: what each means, why Leads campaigns default to campaign budget, when ad set budgets win, budget sharing, 2-hour rule.
- [Can you schedule Facebook ads? Dates, hours and budget schedules](https://www.variafy.com/guides/schedule-facebook-ads): Three ways to schedule Facebook ads, which budget type delivery hours need, the time zone trap, whether a lead business should run only in business hours.
- [How long should a Facebook video ad be? Lengths, sizes and what Meta recommends](https://www.variafy.com/guides/facebook-video-ad-length): Facebook video ad length and size limits by placement in 2026, Meta’s real advice, why short videos look better in reports and what length means for leads.
- [What is a good CTR for Facebook ads?](https://www.variafy.com/guides/facebook-ads-ctr): Facebook ads CTR: all vs link CTR, 2026 benchmarks, why they disagree, auction effect and what we measured – higher link CTR, cheaper leads in one account.
- [Facebook ads for local businesses: what works on a small budget](https://www.variafy.com/guides/facebook-ads-for-local-business): Facebook ads for local businesses: the campaign to run now Local awareness is gone, radius, location expansion, call ads, boost vs Ads Manager, lead cost.
- [What is Meta advertising — and does it work for a small business?](https://www.variafy.com/guides/what-is-meta-advertising): What Meta advertising is, where ads appear in 2026 (Threads, WhatsApp Status), how the auction works and whether control-group experiments show it works.
- [How to connect Meta Ads to Grok](https://www.variafy.com/guides/connect-meta-ads-to-grok): Grok has no Meta Ads connector in its catalog: add one under Connectors → New connector → Custom. Tested on a free account, with how changes are checked.
- [How to connect Meta Ads to Mistral Vibe (Le Chat)](https://www.variafy.com/guides/connect-meta-ads-to-mistral-vibe): Add a Meta Ads connector to Mistral Vibe (Le Chat): Context → Connectors → Add a custom connector. Tested on a free account, with Vibe’s Allow once prompt.
- [Facebook ads for dentists: from lead to booked patient](https://www.variafy.com/guides/facebook-ads-for-dentists): Dental Facebook ads: what Meta allows in copy, lead forms and tracking, plus an internal booking log and a worked cost-per-appointment example.
- [Google Ads not spending? Diagnose zero and low impressions](https://www.variafy.com/guides/google-ads-not-spending): Google Ads not spending: check account holds, ad and campaign statuses, bidding and Search impression share in order, before raising the budget.
- [Google Ads search terms report: exclude, keep or wait?](https://www.variafy.com/guides/google-ads-search-terms-report): Review Google Ads search terms for a lead business: exclude, keep or wait, then choose negative keyword matching and scope without blocking useful leads.
- [Meta business portfolio setup: what can’t you undo?](https://www.variafy.com/guides/meta-business-portfolio-setup): Set up a Meta business portfolio: choose create, claim or shared access, record asset ownership, compare account limits and check irreversible deletion.
- [Google Ads offline conversions: send CRM sales back](https://www.variafy.com/guides/google-ads-offline-conversions-crm): Send CRM outcomes to Google Ads: choose Data Manager and matching, separate 63/90-day upload limits from source windows, and check sensitive-data rules.
- [Google Ads Quality Score: what should you fix first?](https://www.variafy.com/guides/google-ads-quality-score): Use Quality Score’s three components to choose a Search campaign fix, check missing scores and measure qualified enquiries instead of chasing a number.
- [Facebook ads campaign structure: how many ad sets do you need?](https://www.variafy.com/guides/facebook-ads-campaign-structure): Choose campaigns and ad sets from your service, branch capacity, language and budget responsibility, with three practical plans for lead businesses.
- [Connect Google Ads to ChatGPT or Claude: prove the first read](https://www.variafy.com/guides/connect-google-ads-to-chatgpt-claude): Match your Google Ads MCP server, permissions and client setup, then verify the account, reporting period and coverage of the first report.
- [How to connect LinkedIn Ads to ChatGPT or Claude (MCP)](https://www.variafy.com/guides/connect-linkedin-ads-to-chatgpt-claude): No official LinkedIn Ads MCP server yet. Add a third-party one to ChatGPT or Claude with a Viewer role, and read UTC dates and late demographics right.
- [How to connect Microsoft Advertising (Bing Ads) to ChatGPT or Claude](https://www.variafy.com/guides/connect-microsoft-ads-to-chatgpt-claude): Microsoft’s official Bing Ads MCP server is read-only and in pilot. Set it or a hosted connector up in ChatGPT or Claude, and read late clicks right.
- [How to connect Google Analytics 4 (GA4) to ChatGPT or Claude](https://www.variafy.com/guides/connect-google-analytics-to-chatgpt-claude): Google’s GA4 MCP server is local and read-only by default: Claude Desktop yes, ChatGPT no. Pick a route, use Viewer, check thresholds and (not set).
- [How to connect Google Search Console to ChatGPT or Claude (MCP)](https://www.variafy.com/guides/connect-search-console-to-chatgpt-claude): Google lists no official Search Console MCP server. Connect one read-only, then see why AI totals miss anonymized queries and data lands 2–3 days late.
- [Google Ads MCP server: the official server, setup in every AI client, no developer token (2026)](https://www.variafy.com/guides/google-ads-mcp): Google’s official Google Ads MCP server: setup in Claude, ChatGPT, Gemini CLI and Cursor, no developer token since September 2026, read-only limits.
- [Meta Ads MCP: the official server, setup in Claude and ChatGPT, and every tool (2026)](https://www.variafy.com/guides/meta-ads-mcp): Meta Ads MCP explained: the official server at mcp.facebook.com/ads, access and tokens, setup per AI client, all 86 tools, rules that block budget changes.
- [Facebook and Instagram ad sizes 2026: 14 Meta placements, safe zones and a free crop preview](https://www.variafy.com/guides/facebook-ad-sizes): Facebook and Instagram ad sizes for 2026: 14 Meta placements incl. Threads and WhatsApp Status, safe zones, and a free preview of how your image crops.
- [ROAS calculator: break-even ROAS, CPA and cost per lead for businesses that sell after a lead](https://www.variafy.com/guides/break-even-roas-calculator): Free break-even ROAS and cost per lead calculator for lead businesses: close rate, margin, refunds and the ROAS Google and Meta show while sales arrive.
- [Facebook UTM parameters: free builder and link checker for Meta ads (2026)](https://www.variafy.com/guides/facebook-utm-parameters): Free UTM builder and link checker for Meta ads: all 9 dynamic parameters, the utm_medium that keeps GA4 in Paid Social, and mistakes that break reports.
- [ChatGPT and Claude for ad agencies: manage multiple client ad accounts safely](https://www.variafy.com/guides/ai-for-ad-agencies-client-accounts): Manage multiple client ad accounts on Meta, Google, Microsoft and LinkedIn with ChatGPT or Claude: agency access, one project per client, read-only first.
- [Facebook ad placements for leads: keep, fix or test?](https://www.variafy.com/guides/facebook-ad-placements-leads): Check eligible placements, creative fit and traceable customer outcomes before restricting delivery, with a worked CRM example and a decision brief.
- [Facebook ads for courses and coaches: webinar to sale](https://www.variafy.com/guides/facebook-ads-for-courses-and-coaches): Plan one course funnel from webinar registration to payment, check Meta claim boundaries, and count attendance, suitable requests, sales and refunds.
- [UTM builder and generator for every ad platform: Google Ads, Microsoft, Meta, TikTok, LinkedIn (2026)](https://www.variafy.com/guides/utm-builder): Free UTM builder with each ad platform’s own macros, the field to paste them into, the GA4 channel they land in, a CSV batch mode and a link checker.
- [CPM calculator with CPC, CTR and CPA: every ad metric from the numbers you have](https://www.variafy.com/guides/cpm-cpc-ctr-cpa-calculator): Free CPM, CPC, CTR and CPA calculator: fills in every metric from any numbers you know, finds the CTR a target CPA needs and shows what pushed CPA up.
- [A/B test calculator for ads: sample size, days at your budget and significance](https://www.variafy.com/guides/ad-ab-test-calculator): Free A/B test calculator for ads: impressions, clicks or leads each ad needs, days at your budget, and whether a finished test has a real winner.
- [LTV:CAC ratio calculator: CAC, LTV and payback by ad channel for lead businesses](https://www.variafy.com/guides/ltv-cac-ratio-calculator): Free LTV:CAC and customer acquisition cost calculator by ad channel for lead businesses: CAC with sales time, LTV on margin, payback, ROI vs ROAS.
- [Facebook and Instagram ad mockup generator: Feed, Stories, Reels and carousel (free, no upload)](https://www.variafy.com/guides/facebook-ad-mockup): Free Facebook and Instagram ad mockup generator: Feed, Stories, Reels and carousel, 2026 labels, text limits, PNG export. Nothing is uploaded.
- [Instagram ad mockup generator: Feed, carousel, Stories and Reels (free, video too)](https://www.variafy.com/guides/instagram-ad-mockup): Free Instagram ad mockup generator: Feed, carousel, Stories and Reels with the “Ad” label, video, an approval sheet and PNG. Nothing is uploaded.
- [ROI vs ROAS: the difference, formulas and a worked example](https://www.variafy.com/guides/roi-vs-roas): Calculate ROI and ROAS with the same campaign example. Include margin, agency costs and lead-to-sale delays before deciding whether ads are profitable.
- [Cost per qualified lead: the formula, a worked example and your target](https://www.variafy.com/guides/cost-per-qualified-lead): Calculate cost per qualified lead, compare CPL with CPQL, and set a target from customer economics. Includes a worked example and lead-cohort template.
- [Why Google Ads and Meta both claim the same sale — and how to reconcile them](https://www.variafy.com/guides/google-meta-ads-double-counting): Meta and Google can claim the same sale. Reconcile attribution, duplicate events and CRM records with a worked ledger and a practical reporting checklist.
- [How to split your advertising budget between Google Ads and Facebook Ads](https://www.variafy.com/guides/google-ads-facebook-ads-budget-allocation): Split Google and Facebook ad budgets using customer costs, additional-spend assumptions and capacity. Includes a worked allocation and a test brief.
- [Google Ads conversion lag: why recent CPA can look worse than it is](https://www.variafy.com/guides/google-ads-conversion-lag): Understand Google Ads conversion lag, find delay reporting and compare cohorts fairly. Includes worked CPA calculations and a reusable snapshot template.
- [Boosted posts vs Facebook ads: which should a small business use?](https://www.variafy.com/guides/facebook-boosted-posts-vs-ads): Compare boosted posts with Ads Manager for enquiries and sales. Includes a practical decision guide, a customer-cost example and a downloadable test brief.
- [Landing page conversion rate: how to measure it and improve useful leads](https://www.variafy.com/guides/landing-page-conversion-rate): Measure landing page conversion rate with clear denominators. Diagnose form losses, compare useful leads and use a downloadable page-test worksheet.
- [CAC vs CPA: the difference, formulas and a complete cost example](https://www.variafy.com/guides/cac-vs-cpa): See how a $20 enquiry CPA becomes $400 fully loaded CAC. Separate new customers, returning buyers, sales costs, cohort timing and blended acquisition.
- [Lead conversion rate: the formula, a funnel example and a practical improvement plan](https://www.variafy.com/guides/lead-conversion-rate): Calculate lead-to-customer conversion with the right cohort. Includes a six-stage funnel, open-lead treatment, improvement modelling and a blank tracker.
- [Brand vs non-brand Google Ads: separate the results before changing the budget](https://www.variafy.com/guides/google-ads-brand-vs-non-brand): Separate own-brand, generic and competitor queries. Reconcile hidden coverage, learn brand controls and avoid treating attribution as incremental sales.
- [PPC vs SEO: how to choose the next investment for a lead-generation business](https://www.variafy.com/guides/seo-vs-ppc): Choose SEO, paid search or both using customer economics. Includes a 90-day cost example, conversion assumptions and a practical investment brief.
- [Google Search vs Display ads: choose by the customer task, not the cheapest click](https://www.variafy.com/guides/google-search-vs-display-ads): Choose Google Search or Display by intent and useful outcomes. Compare CPC, lead quality and customer cost, with a test brief and reporting checks.
- [Microsoft Ads vs Google Ads: compare customer cost before copying the budget](https://www.variafy.com/guides/microsoft-ads-vs-google-ads): Compare Microsoft and Google Search by qualified leads, customer cost and a safe import review. Includes a worked example and a second-platform test brief.
- [First-touch vs last-touch attribution: what changes, what stays unknown](https://www.variafy.com/guides/first-touch-vs-last-touch-attribution): See how first and last touch reassign the same $5,000 of revenue. Understand direct traffic, GA4 scope, retired models and a practical attribution policy.
- [Lead response time: measure speed to lead without hiding unanswered enquiries](https://www.variafy.com/guides/lead-response-time): Measure speed to lead with clear timestamps, unanswered leads and SLA denominators. Includes a response log, percentile example and a service policy.

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